About HatuCraft
A new kind of consumer commerce company.
Founded in 2024, HatuCraft began with handmade home decor crafted in Vietnam. Today we build and operate consumer product brands for the global market — starting on Amazon US.
Mission
Bring exceptional consumer products from Vietnam to the world.
We pair marketplace expertise with brand craft to launch products that earn customer love and category leadership.
Vision
Become a global builder of beloved consumer brands.
From an Amazon seller machine into hero brands and, eventually, a modern house of brands operating worldwide.
Core values
What we believe.
Ownership
We act like founders. The outcome is ours.
Speed
Velocity compounds. We ship and learn weekly.
Learning
Curiosity beats credentials. We get smarter every cycle.
Craftsmanship
Detail is the difference between good and great.
Integrity
We do the right thing, especially when no one is watching.